Make the Future™ Social Media Kit

Share the message! Connect girls to advanced manufacturing and promote your program!


Over the next decade, the United States will need to fill nearly 3.5 million advanced manufacturing jobs, but 2 million jobs may go unfilled because we do not currently have enough people trained to do them (1).

We are missing an opportunity to fill these in-demand jobs if we don’t find ways to attract females and underrepresented populations more effectively. The current numbers underscore the need for more targeted recruiting efforts.

The current numbers underscore the need for more targeted recruiting efforts.

  • 10% of the manufacturing workforce is black or African American
  • 16.6% of the manufacturing workforce is Hispanic or Latino
  • 29% of the manufacturing workforce is women (2)

You play a big role in shaping students’ pathways into the workforce and impacting the future of US advanced manufacturing.

Many groups, especially females, students of color, students with disabilities, English language learners, and students from low socioeconomic backgrounds are significantly underrepresented in high-skill, high-wage jobs in advanced manufacturing. These inequities exist in part due to our stereotypical way of thinking about careers. For example, nurses and elementary school teachers are often portrayed as females, mechanics as males, engineers or leaders in advanced manufacturing fields as white males. These stereotypes create hidden obstacles, but you can help break down barriers that limit females and other historically underrepresented student groups from engaging in educational pathways that can prepare them for careers in advanced manufacturing.

NAPE’s nine research-based strategies can help you confirm equitable practices you are already using, tweak approaches that could easily be transformed to attract more girls, and consider new equitable practices for your recruiting strategy. They will also help you consider how you can tailor your messaging and events to motivate girls to engage, explore and enroll. After each strategy, we point you to relevant links and resources for further reading.

NAPE’s Social Media Toolkit can help you share messages that will attract more girls to consider enrolling in an advanced manufacturing program of study. These simple posts on your schools Facebook page, Twitter feed, and Instagram are all likely places where you can reach a broader group of students than through traditional outreach channels. Use this prepared content to increase awareness of your program, promote outreach activities, or just to invite students to stop in a visit. Start today!


Join Us on Social Media

@NAPEquity
Facebook.com/NAPEquity
Share on Instagram, Twitter and Facebook

Use this suggested text or edit to fit your situation, event or message you want to share.

  • Would you like to make the world a better place? #MaketheFutureMFG #MTFMFG with a career in advanced manufacturing! Come visit (Organization’s name) AMT program TODAY!
  • Are you a problem solver? #MaketheFutureMFG #MTFMFG with a career in advanced manufacturing! Come visit (Organization’s name) AMT program TODAY!
  • Be a part of a dynamic and successful team and turn ideas into products. #MaketheFutureMFG #MTFMFG with a career in advanced manufacturing. Come visit (Organization’s name) AMT program TODAY!
  • #MaketheFutureMFG #MTFMFG with a career in advanced manufacturing and allow your creativity to shine! Come visit (Organization’s name) AMT program TODAY!
  • Women make up almost 1/3 of the advanced manufacturing workforce – see yourself #MaketheFutureMFG #MTFMFG with a career in advanced manufacturing. Come visit (Organization’s name) AMT program TODAY!
  • Women in advanced manufacturing careers #MaketheFutureMFG #MTFMFG. Use your creativity to make the world a better place. Come visit (Organization’s name) AMT program TODAY!

Include these images with your posts and tweets to increase their visual impact


RESOURCES

Learn more about Make the Future – Connecting Girls to Advanced Manufacturing Careers at www.napequity.org/makethefuture

NAPE’s Nine Best Practices for Recruiting and Girls in Advanced Manufacturing – NAPE’s nine research-based strategies can help you confirm equitable practices you are already using, tweak approaches that could easily be transformed to attract more girls, and consider new equitable practices for your recruiting strategy. They will also help you consider how you can tailor your messaging and events to motivate girls to engage, explore and enroll. After each strategy, we point you to relevant links and resources for further reading.

8 Keys to Connecting With Teens on Social Media

Make the Future YouTube Channel

You will find lots of great videos that you can use with your students at recruitment events or in your classroom. There are edited clips appropriate to share with your social media posts too!


Subscribe to our YouTube Channel

 

Recommended Websites for more resources

 


1 Top 20 Facts About Manufacturing. National Association of Manufacturers. Retrieved from http://www.nam.org/Newsroom/Top-20-Facts-About-Manufacturing/
2 Employed persons by detailed industry, sex, race, and Hispanic or Latino ethnicity; Labor force statistics from the Current Population Survey. Bureau of Labor Statistics.
Retrieved from https://www.bls.gov/cps/cpsaat18.Htm


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To discuss potential participants or ask questions about the program, contact Dr. Lisa Riegel at lriegel@napequity.org.